Irrational Persuasion

Traditional economics claims that people are rational and utility-maximizing. Turns out this might be an incorrect assumption.

Much of our day-to-day thinking and decision-making is not that rational. The burgeoning field of behavioural economics explains how people actually think and make decisions. In 2002 a behavioural psychologist won the Nobel Prize in Economics and this has the traditional economists miffed.

Welcome to Irrational Persuasion.

WORKSHOP OVERVIEW

  • Discover the two psychological systems that underlie our decision-making; slow thinking and fast thinking

  • Identify how we are more irrational than rational in our thinking

  • Why contrast and comparison propel quicker decision-making and compel choices in your favour

  • How our emotions propel our linear thinking

  • What our bias towards risk looks like and how to manage other’s risk to our benefit

  • How we unequally value losses versus gains

  • Employing heuristics of framing, anchoring, and “keeping it simple” to persuade others

  • The mechanics of influencing principles such as reciprocity, scarcity, and consistency

  • Knowing when these techniques might be used against us